Creating a Unique and Immersive Workspace for Amazon’s Tech Hub: A Vision of Art, Design, and Well-being

For Amazon, a global leader in technological innovation, our team at Studio Fran Picazo was entrusted to transform their new workspace AMAZON 22, in Barcelona’s Poble Nou tech hub into an environment that fosters emotional well-being, sensory engagement, and a sense of balance. Our approach was holistic: we integrated art, interior design, and environmental harmony to create a workspace that is visually inspiring, emotionally supportive, and functionally efficient. The extensive project included a series of 60 murals & Vinyl designs across the building, designed to enrich each level and establish a cohesive yet diverse atmosphere across Amazon’s headquarters.

A Monumental Welcome and a Story in Color
The centerpiece of our work is a three-story, monumental mural covering over 300 square meters in the main hall. This piece serves as a vibrant welcome, its color story reflecting the dynamic energy and innovative spirit of Amazon. On each floor, we curated a unique color palette and visual narrative, blending artistic mural painting with strategically placed vinyl designs in meeting rooms and executive offices, all tailored to promote focus, creativity, and well-being. Antonyo Marest, known for his psychological and harmonious use of color, crafted each artwork to integrate seamlessly into Amazon’s modern space, offering aesthetic value and a layered sensory experience.

The Seventh-Floor Oasis: An Urban Escape
A particular highlight was the exterior mural on the seventh-floor terrace, covering over 200 square meters. Designed as an oasis within the urban landscape, this space became a haven where nature-inspired colors, textures, and design elements converge. The area provides an escape from the fast-paced environment of the tech world, offering a sensory refuge that appeals to touch, sound, scent, and sight—a holistic relaxation experience for Amazon’s employees.

Transforming Workspaces Through Art and Well-being
Throughout the building, which spans over 8,400 square meters with an additional 900 square meters of outdoor green spaces, our mission was to harmonize the digital and physical realms in Amazon’s headquarters by using local, nature-inspired references, and well-researched color psychology to foster a welcoming environment. The project incorporated timeless, cohesive artistic elements that reflect Amazon’s values of innovation, collaboration, and well-being.

A Unique Partnership and Lasting Impact
This collaboration allowed me to lead a large-scale artistic and production team to execute a 360º immersive experience for one of the world’s largest companies. From proposal to award, the process demanded a close interaction with Amazon’s international executive team. The result is a testament to the importance of incorporating art and design in workspaces to foster engagement, health, and productivity—a project that stands as a benchmark in immersive corporate art experiences.