I was selected for this project due to my unique approach to creating visual content that authentically connects private brands with professional settings. My experience in blending aesthetics with strategy enables each brand to communicate its essence clearly, creating a lasting impact and building meaningful relationships with its audience.
As Art Director & Project Manager, I had the honour of leading this flagship project commissioned by the prestigious brand NEOLITH, celebrating the inauguration of its new promotion, sales, and distribution center in Florida, USA. With NEOLITH‘s innovative vision in mind, I structured this event around two primary objectives, designed to showcase the brand’s unique qualities in every detail.
The first objective focused on creating an immersive experience in the reception area, where a carefully curated palette of colors, geometry, and movement enhanced visitors’ perceptions from their first steps inside the facility. This thoughtful design allowed the essence of the brand to resonate visually, immediately conveying its commitment to excellence and innovation.
The second part of the evening was a true gala night, featuring a dynamic live-action painting performance by Antonyo Marest. His vibrant and fresh art captivated the audience, drawing praise from leading construction companies and the support of the Miami consul. This celebration underscored not only the brand’s dedication to art but also its deep connection with the architecture and design community.
Recognized worldwide for its revolutionary architectural surfaces crafted from natural raw materials, the brand leads in sintered stone technology. Its cutting-edge collections—suitable for a range of applications from countertops to facades—combine elegance with durability, surpassing the technical qualities of traditional materials like marble, stone, and wood, and offering countless options for demanding architectural and interior design projects.
This project, highly praised by all attendees, reaffirms my commitment to creating a cohesive and impactful visual language that enhances NEOLITH’s vision of quality and sophistication, transforming each interaction into a unique and unforgettable experience.
– 2022
